Rasamm, an authentic South Indian restaurant aligns with Franchise India for Expansion

Rasamm, an authentic South Indian restaurant has aligned with Franchise India to expand its business network PAN-India .

Moving ahead with ambitious plans, Bhakti Organic Foods is expanding Rasamm’s presence through franchised /owned operated in 3 formats across India through Franchise India.

Rasamm, a progressive venture of Bhakti Organic Foods Pvt. Ltd., is a premium vegetarian restaurant specialising in authentic South Indian cuisine. Rasamm’s extensive menu consists of complete variety of South Indian food, Sweets, Beverages, besides North Indian chaat delicacies.

Rasamm’s speciality menu includes an assortment of Idlis, Vadas, Uttappams, Upma, Dosa, Rice, soups, South Indian Thali, specialized combos, and Chef’s special.

Located in Gurgaon, Rasamm is an ideal place to visit with friends & family to enjoy sumptuous South Indian food. The restaurants hygienic food, lively ambience, quality service & clean surrounding make it an ideal destination for food enthusiasts to visit regularly.

Being in proximity to office complex with companies like IBM, Infosys, Yatra etc, Rasamm witnesses massive footfall throughout the day. Spread over 1500sq. ft area, Rasamm at Gurgaon can accommodate 52 guests at a time.

The secret behind Rasamm’s authentic taste is their in-house developed recipes treated with traditional & authentic ingredients & spices.

To ensure real taste , the restaurant’s well trained culinary team has been brought in from Southern region.

Started in 2012, Rasamm is efficiently managed by a professional team lead by Arun Gauba, Director-Bhakti Organic Foods Pvt. Ltd.

The brand will offer 3 formats for expansion: casual dine in, express delivery & food court. 

Format	Min. area requirement	franchise fee	Total Investment	Average Payback	Agreement Term
Casual dine in	1500 sq ft	Rs. 4 Lacs	Rs. 36-37 Lacs	2yrs, 3 months	5 years
Express Delivery	800 sq ft	Rs. 3 Lacs	Rs. 23-24 Lacs	2 years	5 years
Food Court	300 sq ft	Rs. 2 Lacs	Rs.18-19 Lacs	1 year, 4 months	5 years

The Indian food industry, valued at USD 181 Bn, is expected to reach about USD 300 Bn. by 2015. Ranked 5^th large industry nationally, the Indian food industry accounts for 7% of India’s GDP.

Restaurant business is the fastest growing segment in the Indian food sector. Besides metros , tier 2 cities are emerging as new destinations for restaurant & hotel chains. This is also opening new markets for fine dining & QSR.

Key growth drivers for the sector are mall culture, increasing disposable income, service standards, customized formats and eating out culture.

Rasamm has benefits of being associated due to experience in operating South Indian restaurant, well differentiated and assorted product portfolio, moderate investment with attractive payback period, backed by Viva Group, extensive training & support will be available.

Support provided to franchise partners by the management includes set up, training, supply & source, equipment, marketing, operations manual, facilitation, advertisement & promotion.

Mr. Arun Gaba, Managing Director, Rasamm, said, “Moving ahead with ambitious plans, we are expanding our presence across India. We hereby invite passionate, dynamic individuals with business acumen to be a part of our expansion program.“

Adding to this Mr. Gaurav Marya, Chairman, Franchise India said, “Franchise India’s earnest endeavour is to provide a strong and efficient platform to entrepreneurs to expand their business through us and gain as much as possible out of their expanding operations and management. And we are excited to have partnered with Rasamm for their growth story.”

About Franchise India

Franchise India since its inception in 1999 has had an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major international & national corporate houses and brands over these years like ITC Wills Lifestyle, Madura Garments, Next, Madame,  Arvind Mills, John Players, Being Human, Mom & Me,  Chhabra 555, Fab India, Lotto, Mother Care, Sunglass Hut,  Claire’s, Pure Home+Living, Kwality Walls, Baskin Robbins, Sagar Ratna, Pind Balluchi, Punjab Grill, Zambar, Fres Co, Baker Street, The Yellow Chilli, The Chocolate Room,  Giani’s, Arise One, Gitanjali Jewels, Orra, Carlson Rezidor, Sarovar Hotels, Park Hospital, Dr. Pauls, Apollo Tyres, Ajmera Tyres, Rupa,  Eicher Motors and Yamaha  to name a few, through media, advisory and brokerage.

Franchising business in India is growing exponentially and is expected to witness CAGR of 30 percent over the next 5 years. According to FAI-KPMG franchising report estimates’, the franchising industry is expected to quadruple between 2012 and 2017. This is also expected to create job opportunities (including both direct and indirect) for an additional 11 million people by 2017. Increasing consumption, willingness to spend, growing preference for branded products, global exposure and use of international brands is driving the demand side of franchising,

It has a pan India presence with 9 offices in Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Ahmedabad, Chandigarh, Kolkata and Pune. Besides these it has 20 partner offices in India.

With its strategically formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority. For more details log on to www.franchiseindia.com