Rasamm, an authentic
South Indian restaurant has aligned with Franchise India to expand its business
network PAN-India .
Moving ahead with ambitious plans, Bhakti Organic
Foods is expanding Rasamm’s presence through franchised /owned operated in 3
formats across India through Franchise India.
Rasamm, a progressive venture of Bhakti
Organic Foods Pvt. Ltd., is a premium vegetarian restaurant specialising in
authentic South Indian cuisine. Rasamm’s extensive menu consists of complete
variety of South Indian food, Sweets, Beverages, besides North Indian chaat
delicacies.
Rasamm’s speciality menu includes an
assortment of Idlis, Vadas, Uttappams, Upma, Dosa, Rice, soups, South Indian Thali,
specialized combos, and Chef’s special.
Located in Gurgaon, Rasamm is an ideal
place to visit with friends & family to enjoy sumptuous South Indian food.
The restaurants hygienic food, lively ambience, quality service & clean
surrounding make it an ideal destination for food enthusiasts to visit
regularly.
Being in proximity to office complex with companies
like IBM, Infosys, Yatra etc, Rasamm witnesses massive footfall throughout the
day. Spread over 1500sq. ft area, Rasamm at Gurgaon can accommodate 52 guests
at a time.
The secret behind Rasamm’s authentic taste
is their in-house developed recipes treated with traditional & authentic
ingredients & spices.
To ensure real taste , the restaurant’s
well trained culinary team has been brought in from Southern region.
Started in 2012, Rasamm is efficiently
managed by a professional team lead by Arun Gauba, Director-Bhakti Organic
Foods Pvt. Ltd.
The brand will
offer 3 formats for expansion: casual dine in, express delivery & food
court.
Format
|
Min. area requirement
|
franchise fee
|
Total Investment
|
Average Payback
|
Agreement Term
|
Casual dine in
|
1500 sq ft
|
Rs. 4 Lacs
|
Rs. 36-37 Lacs
|
2yrs, 3 months
|
5 years
|
Express Delivery
|
800 sq ft
|
Rs. 3 Lacs
|
Rs. 23-24 Lacs
|
2 years
|
5 years
|
Food Court
|
300 sq ft
|
Rs. 2 Lacs
|
Rs.18-19 Lacs
|
1 year, 4 months
|
5 years
|
The Indian food industry, valued at USD 181
Bn, is expected to reach about USD 300 Bn. by 2015. Ranked 5th large
industry nationally, the Indian food industry accounts for 7% of India’s GDP.
Restaurant business is the fastest growing
segment in the Indian food sector. Besides metros , tier 2 cities are emerging
as new destinations for restaurant & hotel chains. This is also opening new
markets for fine dining & QSR.
Key growth drivers for the sector are mall
culture, increasing disposable income, service standards, customized formats
and eating out culture.
Rasamm has benefits of being associated due
to experience in operating South Indian restaurant, well differentiated and
assorted product portfolio, moderate investment with attractive payback period,
backed by Viva Group, extensive training & support will be available.
Support provided to franchise partners by
the management includes set up, training, supply & source, equipment,
marketing, operations manual, facilitation, advertisement & promotion.
Mr.
Arun Gaba, Managing Director, Rasamm, said, “Moving ahead with ambitious plans,
we are expanding our presence across India. We
hereby invite passionate, dynamic individuals with business acumen to be a part
of our expansion program.“
Adding to this Mr. Gaurav Marya, Chairman, Franchise India said, “Franchise
India’s earnest endeavour is to provide a strong and efficient platform to
entrepreneurs to expand their business through us and gain as much as possible
out of their expanding operations and management. And we are excited to have
partnered with Rasamm for their growth story.”
About Franchise India
Franchise
India since its inception in 1999 has had an absolute authority on Franchising,
Licensing, Retailing, Real estate and Marketing. The company has consulted several major international
& national corporate houses and brands over these years like ITC Wills Lifestyle, Madura Garments, Next, Madame, Arvind Mills, John Players, Being Human, Mom
& Me, Chhabra 555, Fab India, Lotto,
Mother Care, Sunglass Hut, Claire’s,
Pure Home+Living, Kwality Walls, Baskin Robbins, Sagar Ratna, Pind Balluchi,
Punjab Grill, Zambar, Fres Co, Baker Street, The Yellow Chilli, The Chocolate
Room, Giani’s, Arise One, Gitanjali
Jewels, Orra, Carlson Rezidor, Sarovar Hotels, Park Hospital, Dr. Pauls, Apollo
Tyres, Ajmera Tyres, Rupa, Eicher Motors
and Yamaha to name a few, through media, advisory and brokerage.
Franchising
business in India is growing exponentially and is expected to witness CAGR of 30
percent over the next 5 years. According to FAI-KPMG franchising report
estimates’, the franchising industry is expected to quadruple between 2012 and
2017. This is also expected to create job opportunities (including both direct
and indirect) for an additional 11 million people by 2017. Increasing
consumption, willingness to spend, growing preference for branded products,
global exposure and use of international brands is driving the demand side of
franchising,
It has a
pan India presence with 9 offices in Delhi, Mumbai, Bangalore, Chennai,
Hyderabad, Ahmedabad, Chandigarh, Kolkata and Pune. Besides these it has 20
partner offices in India.
With its
strategically formed divisions, Franchise India has created its own niche as
the pioneers of franchise industry and a small business authority. For more
details log on to www.franchiseindia.com