Fluid Fitness, a renowned name in fitness sector collaborates with Franchise India for expansion

Fluid Fitness, a renowned name in fitness sector, has signed up with Franchise India to increase their business network and expand their operations in North India. 

The company looks forward to an investment of 72 lakhs approximately to set up a franchise outlet .They have a robust business model which can help achieve the breakeven point in a time period of 2 years. Fluid Fitness has several fitness centres all over Delhi/NCR region i.e. in GK1, Gurgaon, Vasant Kunj, Malviya Nagar, Lajpat Nagar, Mayur Vihar, Patel Nagar, Mansarovar Garden, Old Rajender Nagar, Pitampura, Derawal Nagar and Mukherjee Nagar.

One of major aim of Fluid Fitness is to set benchmarks in the fitness world and promote healthy living which is rarely found in today’s date. Hectic and unhealthy lifestyle, irregular routines and a fast paced life with no limitations make life quite uneasy. The firm has grown at a fast pace in the last ten years and foresees massive growth in the fitness sector due to the next-gen lifestyle. Fluid Fitness also offers fitness therapies like aerobics, ayurveda, spa and much more.

The firm boasts of having all the latest equipments which can provide customers with a complete fitness schedule, if followed regularly, can bring about a paradigm shift in their lifestyle. One of the new initiatives taken by Fluid Fitness is ‘Fluid Active Fitness’. This will be affordable quality solutions for fitness freaks who love to make fitness centres as their second home.

The franchisee collaboration with Fluid Fitness is unique as it doesn’t only offer brand support but also extends its in-depth knowledge, working tools and expertise in recruitment, retaining and training of all the resources. It also conducts various training camps and offers proprietary tools to make the association completely worthwhile. The Franchisee model is such that it also offers flexible investment options to the interested entrepreneurs.

Mr Pankaj Suri, Director, Fluid Fitness said,” We vision to make India an ailment-free country by preaching fitness in as many locations as possible. Through Fluid Fitness, we believe a tectonic shift in the perception about fitness can be brought, therefore, our plan is to expand in major areas with higher footfall.”

Commenting on the same lines, Ms. Sonya Chowdhary, Director- Franchise India Brands Ltd said,”our aim is to facilitate aspiring businesses in their expansion plans and give them all the best possible resources to do the same and we look forward to take Fluid Fitness to new heights.”

About Franchise India

Franchise India is Asia's largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D'damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and brokerage.

With its strategically formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority. For more details log on to www.franchiseindia.in and www.franchiseindia.com 

25 new outlets for The Yellow Chilli by 2015

Celebrity chef Sanjeev Kapoor's The Yellow Chilli restaurant is ready to expand. The target is to start 25 more outlets in the country as well as abroad by next year.

Franchise India, a pioneer in the franchise industry, is facilitating the expansion.

"People who have a passion for food and have previous experience in the industry are welcome to be our franchise. We give them complete support in terms of marketing, product enhancement and upgradations from time to time," Satyaki Mukherjee, Business Development Manager, The Yellow Chilli, said.

The Yellow Chilli started franchising way back in 1998. Currently, the brand operates 26 outlets out of which 24 are franchise-run.

The brand's mission is to be an integral part of the worldwide hospitality industry in providing food lovers a range of scrumptious dishes served impeccably in a high tech atmosphere at down-to-earth prices.

"Franchise India has been instrumental in the expansion of several brands across various industries and categories and I am confident that the franchise opportunity with The Yellow Chilli has a great value proposition, which our company can offer to our business buyers hungry for good opportunities," said Sonya Chowdhry, director, Franchise India Brands Limited.

Franchise India to launch innovative online business platform for facilitating mid-market Business Sale-Purchase deals

Franchise India Brands Pvt. Ltd, a pioneer in the franchising industry, will be launching a new and innovative online business platform for facilitating mid-market Business Sale-Purchase deals. This portal will be a major initiative by the firm to create a seamless and symbiotic online universe for business buyers, sellers and brokers to carry out business deals.

One of the most coveted services provided by the firm is business evaluation, depending upon the assets, liabilities, total income and growth. This provides a comprehensive idea about how profitable is the business, what kind of potential it holds and the future prospects. The portal will facilitate comprehensive services for buying and selling businesses, evaluation and analysis of profitability as well as growth prospects which any respective business can offer.

Commenting on the launch of this new flagship business, Mr Gaurva Marya, Chairman, Franchise India said, “It is difficult to assess the market size of merger acquisition of MSME (micro, small & medium) business units. The online platform will be a revolution. There is ample scope for growth of franchise business in tier-II and III cities.”

According to KPMG India estimates, the franchising industry is expected to quadruple between 2012 and 2017. KPMG in its report has said that there is scope for franchising industry to contribute almost four per cent to the country’s GDP (gross domestic product) in 2017 (assuming six per cent year-on-year GDP growth between 2012 and 2017), growing from a current estimated contribution of 1.4 percent of GDP. Franchise industry is expected to create job opportunities (including both direct and indirect) for an additional 11 million people by 2017.

Enhance your brand with Franchise India

Play Around, one of the known names in the indoor play centre market has signed up with Franchise India Brands Pvt. Ltd. to expand its business network PAN-India in the 5 years.

The brand’s vision is to help children in their overall development and improve their cognitive skills along with physical health. Both factors play an extremely major role in their lives. They aim to provide children with new, innovative and creative ideas for entertainment along with learning. Constant learning is a must for children which can only be provided in a safe and secure environment which is provided by Play Around. Being headquartered in Mumbai, it targets to open another 3 branches by the year end.

The business of kids entertainment has been received with great enthusiasm by parents who are ready to spend extra bucks to help gain their children a good foundation which is must for a good future ahead. Similarly, the concept of play centres has been gripping urban parentage for quite a while and has become one of the hot favourites among them in all metro cities along with tier 2 & tier 3 cities. Play Around boasts of being established in a 5000 sq. ft. Area along with numerous facilities like imported games, Wi-Fi cafeteria, 3-way slides, double twist tube slides, large ball pits, trampolines and a host of other facilities which can make children’s’ lives bliss.

Play Around is aiming to expand its network via the franchise route wherein they will provide ample training in operations and overall management. They will also provide ain in the set up, marketing, operations, sourcing, advertising and promotions. The brand aims to set up its branches in premium residential colonies, near restaurants and malls in order to gain higher footfall.

Mr. Amit Tandon, Chairman, Play Around said,” The deal with Franchise India for expansion is quite important for us as it will facilitate growth opportunity and increase our brand’s awareness nationally. We look forward to it.”

Ms. Sonya Chowdhry, Director, Franchise India Brands Limited said, “Franchise India is always at the helm to provide a reliable platform for numerous brands who wish to expand their business network and operations with the right business opportunities that come their way. We believe in the potential the Play Around holds which can help transform it into a powerful entity in its respective market.”